My Top 4 Affordable Ethical Makeup Brands
Along with trivia tidbits from Harry Potter and Downton Abbey, all the reasons why brunch is the best meal ever and why Florence Welch is actually a queen, talking about ethical makeup is a topic I could chew your ear off about for HOURS. On the flip side of my High End Ethical Makeup Brands, I've popped together my 4 favourite affordable brands - there are of course quite a few beyond this list, but these are my top pics. Share with me your favourites too!
Ere Perez. My Aunty got me into this brand several years ago now, and I'm so glad she did! Another fab Australian designed and made brand, with a focus on natural beauty and the incorporation of plant-derived ingredients wherever possible. My hero product has to be the Natural Almond Mascara in 'Black' - the almond oil base gives it a really nice feel and is perfect for even those of you with super sensitive eyes. I love it's longevity too - if it's starting to dry out, I can add a drop or two of pure almond oil into it which gives me at least a few more weeks use! I've heard good things about the waterproof formula and the dark brown shade as well.
I'm also a big fan of the Rice Powder Blush and Bronzer in the shade 'Roma'. This is perfect for quickly and simply enhancing your cheekbones (I go in with a big fluffy brush over the cheek), as well as multi-tasking as a warm eyeshadow. A must-have for me if travelling light. Although purchased more recently, I've been loving the Sesame Lip Liner in 'Shy' - it's really creamy without being shiny and works really well on it's own for no-makeup makeup days, or under a lippy for a longer wear. Though I am yet to try them, Ive got my eye on the Carrot Colour Pots too (I'm a big fan of a multitasking product - saving time and money!? Yes Please.)
Natio. A wonderfully affordable and ethical Australian brand, Natio has been around for over 20 years. Many of the products are vegan, and all of them are plant-based and accredited cruelty-free. There's a skincare, body and men's range, but I've got a couple of faves from the makeup range; the Natio Pressed Powder in 'Beige' and the Eyebrow Pencil. The powder gives great coverage and hides any oily foreheads or noses (*raises hand*). I prefer compact to loose powder because it's easier to travel with and much less chance of spilling everywhere! As already mentioned I'm a sucker for a multipurpose product, so the Eyebrow Pencil is right up my alley - with a built in spoolie, it's a pretty good dupe for the Hourglass brow scuplt. The pencil isn't quite my preference to the crayon, but it gives a nice, natural look and lasts really well.
Shanghai Suzy. If you have read one of my earlier posts, you'll know that I looove these vegan, Melbourne-made lippies. They are so affordable and beautifully pigmented. The whipped matte formula is luxe, and I've been reaching time and time again for the 'Miss Tanielle Desert Rose' shade. They've got an awesome 3 for $50 deal (including shipping!!!) which I highly recommend making the most of (and of course gives you the opportunity to try a few different formulas and shades!). 'Miss Leah Baby Cocoa' is another gorgeous shade if you're not sure where to start for a nude, but if you're feeling bold the 'Miss Kitty Black Plum' is a go-to for me in the winter!
Eco Tools. While not technically makeup, I had to include these great quality makeup tools that don't break the budget. Not only easy to get (any Priceline and many chemists or health shops stock them), there are plenty of choices for eyes, base or powder application. Completely cruelty-free, these brushes are very comparable to higher end brands, and last really well - I've had mine for well over 3 years. I've got a mixture of eye and face ones, so I encourage you to have a look and see what you need - or if you're unsure where to start, they do some great sets.
Although I have yet to try them, I have to give a shout out to Hanami - they're a lipstick and cream blush company that has the cutest packaging and won't cost a leg to buy! Ethically made in Melbourne of course. Have you tried them!? Let me know in the comments!
While these brands are doing excellent work in the beauty industry, I wanted to highlight a brand that isn't. Maybelline is a worldwide and easy to afford brand... but the company is owned by L’Oreal, who not only test on animals but also received a SIX out of 100 on the Corporate Information Transparency Index (CITI). This means their supply chain practices in China have zero to no sustainable or positive environmental processes, and that working conditions are poor and not audited. All brands owned by L’Oreal received a D from rankabrand.org which grades company’s transparency, labour policies and environmental practices.
Like I mentioned in my high end makeup brand post, this is not to say that you should toss all your Maybelline products - but to illustrate that knowledge creates both power and an awareness that I hope helps you to think critically about your purchases and to investigate further should you be interested. Buying ethical makeup doesn't have to come at the cost of your savings, but likewise should not cost the lives of others or the planet.